Amazon has launched Alexa.com, bringing its AI assistant Alexa+ to the web, allowing users to interact with it online similar to AI chatbots like ChatGPT. This expansion aims to make Alexa+ more accessible beyond home devices, with features for managing family activities and smart home controls. The updated Alexa mobile app now emphasizes a chatbot interface, and the website allows users to perform tasks such as planning trips, managing calendars, and shopping. Despite some complaints about Alexa+'s performance, Amazon reports high engagement, with users increasingly utilizing its unique capabilities for family and home management. This matters because it demonstrates Amazon's strategy to expand Alexa's presence and functionality, potentially transforming how families manage their daily lives.
