The traditional hierarchy of TV brands, with Sony, Samsung, and LG at the top, is being challenged as TCL and Hisense make significant strides in performance and innovation. Both companies have introduced advanced technologies, such as Hisense's RGB LED TV and TCL's reformulated quantum dots, narrowing the gap with premium brands. The art TV category, once dominated by Samsung, now includes offerings from various manufacturers, showcasing similar features and reducing differentiation. Despite these advancements, TCL and Hisense face the challenge of altering public perception from midrange to top-tier brands, potentially prompting a shift in pricing strategies among the established leaders. This matters because it highlights the evolving landscape of consumer electronics, where innovation and competitive pricing are reshaping market dynamics and consumer choices.
LG is entering the art TV market with its new Gallery TV, a competitor to Samsung's The Frame. The Gallery TV will feature the Gallery+ service, offering a wide array of display visuals, including art, cinematic images, and gaming scenes, with a subscription required for full access. Unlike OLED TVs, the mini-LED Gallery TV is designed to reduce glare and minimize reflections, enhancing its art-like viewing experience. Available in 55 and 65 inches, the TV comes with a default white frame and an optional wood-colored frame, although pricing details have not yet been disclosed. This matters as it expands consumer options in the growing art TV segment, providing more choices for those seeking a blend of technology and aesthetics.