CalPrivacy
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California’s New Privacy Law Empowers Residents
Read Full Article: California’s New Privacy Law Empowers Residents
California has implemented one of the nation's strictest privacy laws, empowering residents to stop data brokers from collecting and selling their personal information. The new law, known as DROP (Delete Request and Opt-out Platform), simplifies the process by allowing residents to make a single request to delete their data, which is then forwarded to all data brokers by the California Privacy Protection Agency. This addresses the previous challenge where individuals had to file separate requests with each broker, a task that proved too burdensome for most. By streamlining the data deletion process, California aims to enhance privacy protection and reduce the exploitation of personal data by over 500 companies.
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