The shift from Google to ChatGPT is driven by more than just the AI's intelligence; it's rooted in the concept of Cognitive Load. While Google demands "Active Search," requiring users to type, filter, click, and read, ChatGPT simplifies the process through "Passive Reception," where users simply ask and receive answers. This aligns with the "Law of Least Effort" in consumer psychology, suggesting that Google's traditional search list model is less appealing compared to the streamlined user experience offered by AI. The discussion also touches on the challenge Google faces in altering its core user experience without impacting its ad revenue, as highlighted by the "Competition Trap" theory from Peter Thiel's "Zero to One." This matters because it highlights a significant shift in user behavior and the potential impact on major tech companies' business models.
