consumer demand
-
Meta Pauses Global Launch of Ray-Ban Display Glasses
Read Full Article: Meta Pauses Global Launch of Ray-Ban Display Glasses
Meta has decided to pause the international expansion of its Ray-Ban Display glasses due to overwhelming demand and limited supply, focusing instead on fulfilling U.S. orders. Originally set to launch in France, Italy, Canada, and the U.K. by early 2026, the plans have been delayed as waitlists already extend well into that year. The smart glasses, which use a Meta Neural Band wristband to detect hand gestures, are receiving new features such as a teleprompter and the ability to transcribe finger-drawn messages. Additionally, Meta is expanding pedestrian navigation capabilities to more U.S. cities, including Denver and Las Vegas. This matters because it highlights the challenges tech companies face in balancing supply and demand while scaling innovative products globally.
-
Meta Delays Ray-Ban Display Global Launch
Read Full Article: Meta Delays Ray-Ban Display Global Launch
Meta has decided to delay the international launch of its Ray-Ban Display smart glasses in countries like France, Italy, Canada, and the UK until after early 2026 due to overwhelming demand and limited inventory. Since their release last fall, the glasses have generated significant interest, leading to extended waitlists that now stretch well into 2026. Meta plans to prioritize fulfilling orders within the US while reassessing its strategy for international distribution. The delay is likely to be disappointing for international customers, especially given the positive reviews, such as The Verge's Victoria Song describing them as the best smart glasses she has tried. This matters because it highlights the challenges companies face in meeting global demand for innovative tech products.