consumer priorities

  • Dell: Consumers Uninterested in AI PCs


    Dell admits consumers don’t care about AI PCsDell has acknowledged that consumers are not prioritizing AI features when purchasing PCs, despite the company's efforts to incorporate AI capabilities into its devices. Kevin Terwilliger, Dell's head of product, noted that AI often confuses consumers rather than aiding them in understanding the benefits. While Dell has integrated Qualcomm's Snapdragon X Elite and Cloud AI chips into its laptops to enhance AI performance, the primary consumer benefits have been improved battery life and performance rather than AI-specific features. This admission highlights a disconnect between tech companies' AI ambitions and consumer priorities, suggesting that the focus may need to shift towards more tangible benefits for users.

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