Delete Act
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California’s New Privacy Law Empowers Residents
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California has implemented one of the nation's strictest privacy laws, empowering residents to stop data brokers from collecting and selling their personal information. The new law, known as DROP (Delete Request and Opt-out Platform), simplifies the process by allowing residents to make a single request to delete their data, which is then forwarded to all data brokers by the California Privacy Protection Agency. This addresses the previous challenge where individuals had to file separate requests with each broker, a task that proved too burdensome for most. By streamlining the data deletion process, California aims to enhance privacy protection and reduce the exploitation of personal data by over 500 companies.
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California’s New Tool for Data Privacy
Read Full Article: California’s New Tool for Data Privacy
California residents now have access to a new tool called the Delete Requests and Opt-Out Platform (DROP), which simplifies the process of demanding data brokers delete their personal information. Previously, residents had to individually opt out with each company, but the Delete Act of 2023 allows for a single request to over 500 registered brokers. While brokers are required to start processing these requests by August 2026, not all data will be deleted immediately, and some information, like public records, is exempt. The California Privacy Protection Agency highlights that this tool could reduce unwanted communications and lower risks of identity theft and data breaches. This matters because it empowers individuals to have greater control over their personal data and enhances privacy protection.