Nvidia has shifted its focus from releasing new GeForce graphics card models to enhancing software for existing hardware. At CES, CEO Jensen Huang emphasized the company's AI business, while gaming announcements were made separately. The key software upgrade is DLSS 4.5, which introduces improvements in upscaling and frame generation technologies through a new second-generation transformer model. This model enhances image quality in Performance and Ultra Performance modes by improving pixel prediction. Additionally, DLSS Multi-Frame Generation now increases AI-generated frames per rendered frame from three to five, with a new dynamic feature that adjusts frame generation based on scene complexity. These updates require an RTX 50-series GPU and are designed to optimize performance rather than transform low frame rates into playable ones. This matters because it highlights Nvidia's strategic pivot towards software innovation to enhance gaming experiences, leveraging AI to improve existing hardware capabilities.
