Swap Commerce, a London- and New York-based startup, has secured a $100 million investment just six months after a $40 million Series B round, attracting attention from major venture capital firms like DST Global and Iconiq. Founded in 2022, Swap offers an AI-driven platform designed to assist brands with building web storefronts and managing cross-border transactions, inventory, and returns. The platform has gained traction among luxury clothing brands and is particularly appealing to companies aiming for global sales. Despite its rapid funding success and backing by prominent investors, Swap faces significant competition from established players like Shopify. This matters because it highlights the growing interest and investment in AI-powered e-commerce solutions, indicating a shift in how brands manage international sales and operations.
