Ford is set to introduce an AI-powered voice assistant later this year and plans to launch a Level 3 autonomous driving feature by 2028 as part of its Universal Electric Vehicle platform. The company is focusing on developing core technology in-house to reduce costs and maintain control, unlike competitors who create their own large-language models or silicon. Ford aims to make advanced driving features more affordable by optimizing its software and hardware, allowing these technologies to be accessible in more vehicles. This approach reflects Ford's strategy to balance AI integration without fully committing to autonomous systems, as seen with its previous shift from Level 4 autonomous vehicles to Level 2 and Level 3 driver assist features. By designing smaller, more efficient electronic modules, Ford seeks to deliver a more capable and cost-effective system that enhances the driving experience. This matters because it highlights Ford's strategic pivot to make advanced vehicle technology more accessible and affordable, potentially reshaping the electric vehicle market.
