California residents now have access to a new tool called the Delete Requests and Opt-Out Platform (DROP), which simplifies the process of demanding data brokers delete their personal information. Previously, residents had to individually opt out with each company, but the Delete Act of 2023 allows for a single request to over 500 registered brokers. While brokers are required to start processing these requests by August 2026, not all data will be deleted immediately, and some information, like public records, is exempt. The California Privacy Protection Agency highlights that this tool could reduce unwanted communications and lower risks of identity theft and data breaches. This matters because it empowers individuals to have greater control over their personal data and enhances privacy protection.
