Dell is reviving its XPS brand, introducing the XPS 14 and XPS 16 laptops at CES 2026, after a brief rebranding to names like Premium and Pro. These new models feature sleek, thin designs, improved battery life, and Intel’s latest Panther Lake Core Ultra Series 3 processors, aiming to recapture the "Extreme Performance System" reputation. They come with enhanced features such as proper function keys, subtle trackpad boundary lines, and the option for bright OLED displays, though they lack discrete graphics. The XPS 14 and 16 start at $1,649.99 and $1,849.99 respectively, with configurations available in early 2026, and a new XPS 13 is teased to be the thinnest yet, set to arrive later in the year. This matters as Dell's return to the XPS brand could strengthen its position in the competitive laptop market by appealing to users seeking high-performance Windows alternatives to MacBooks.
