As algorithm-driven feeds dominate social media, follower counts are becoming less relevant, prompting creators to find new ways to connect with their audiences. Executives in the creator economy suggest that trust in individual creators has surprisingly increased, as consumers seek genuine human experiences amid AI-driven content. Strategies like clipping, where creators employ teams to create viral content snippets, are gaining traction as a way to navigate fragmented social media relationships. The shift towards niche communities and direct relationships with audiences is seen as a potential path for creators to maintain influence and relevance in an evolving digital landscape. This matters because it highlights the changing dynamics of social media influence and the importance of genuine connections in the creator economy.
