Amazon
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BMW iX3 to Feature Alexa+ Voice Assistant
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The 2026 BMW iX3 will feature the next-generation Alexa+ voice assistant, enhanced with generative AI technology, marking a significant advancement in automotive voice assistants. This collaboration between BMW and Amazon aims to integrate a custom version of Alexa+ into vehicles, leveraging Amazon's Alexa Custom Assistant platform. Alexa+ promises to deliver natural and seamless conversations, capable of handling complex requests and actions across various services, such as music, navigation, and home security, both at home and in the car. This development reflects Amazon's broader strategy to expand its LLM-powered voice assistant technology into the automotive sector, promising a more intuitive and frustration-free user experience. Bringing advanced voice assistants into vehicles matters as it enhances driver convenience and safety by reducing the need for manual interactions with various apps and systems.
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Amazon’s Alexa+ Expands to the Web
Read Full Article: Amazon’s Alexa+ Expands to the Web
Amazon has launched Alexa.com, bringing its AI assistant Alexa+ to the web, allowing users to interact with it online similar to AI chatbots like ChatGPT. This expansion aims to make Alexa+ more accessible beyond home devices, with features for managing family activities and smart home controls. The updated Alexa mobile app now emphasizes a chatbot interface, and the website allows users to perform tasks such as planning trips, managing calendars, and shopping. Despite some complaints about Alexa+'s performance, Amazon reports high engagement, with users increasingly utilizing its unique capabilities for family and home management. This matters because it demonstrates Amazon's strategy to expand Alexa's presence and functionality, potentially transforming how families manage their daily lives.