The 2026 BMW iX3 will feature the next-generation Alexa+ voice assistant, enhanced with generative AI technology, marking a significant advancement in automotive voice assistants. This collaboration between BMW and Amazon aims to integrate a custom version of Alexa+ into vehicles, leveraging Amazon's Alexa Custom Assistant platform. Alexa+ promises to deliver natural and seamless conversations, capable of handling complex requests and actions across various services, such as music, navigation, and home security, both at home and in the car. This development reflects Amazon's broader strategy to expand its LLM-powered voice assistant technology into the automotive sector, promising a more intuitive and frustration-free user experience. Bringing advanced voice assistants into vehicles matters as it enhances driver convenience and safety by reducing the need for manual interactions with various apps and systems.
