Sony Honda Mobility
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Sony’s Afeela 1: AI-Driven Electric Vehicle
Read Full Article: Sony’s Afeela 1: AI-Driven Electric Vehicle
Sony Honda Mobility is introducing the Afeela 1, an electric vehicle with a starting price of $89,900, available for order in California. Unlike the Vision-S, the Afeela 1 and its crossover prototype focus on advanced AI features rather than distinct design differences. The AI technology aims to enhance the vehicle's partially automated driver assist system to achieve more autonomous driving capabilities, transforming the car's interior into a "Creative Entertainment Space." This development emphasizes the integration of AI to create personalized and interactive experiences while addressing privacy concerns. Why this matters: Advancements in AI-driven autonomous vehicles promise to revolutionize personal transportation by enhancing safety, convenience, and the overall driving experience.
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Sony and Honda’s Afeela EV Deliveries Start 2026
Read Full Article: Sony and Honda’s Afeela EV Deliveries Start 2026
Sony and Honda's joint venture, Sony Honda Mobility (SHM), plans to start delivering the $90,000 Afeela 1 electric vehicle in the US by late 2026, with Japanese deliveries beginning in early 2027. The Afeela 1, featuring advanced infotainment and semi-autonomous driving capabilities, is positioned as a platform for Sony's entertainment offerings, including the ability to stream PlayStation 5 games. An SUV concept was also revealed, hinting at a production model for 2028. As SHM enters the competitive high-end EV market, where demand has cooled due to saturation, the company faces challenges from established brands and the industry's shift towards more affordable models. This matters as it highlights the evolving landscape of the electric vehicle market and the strategic moves by tech and automotive giants to capture consumer interest.